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New Music Dublin is a major annual festival at Dublin's Concert Hall.
'New,' 'music' and 'Dublin' are apt and descriptive words for the festival, but also, seemingly quite generic. A graphic identity was designed to express these words in a unique and memorable way. In keeping with the nature of the new music content, the individual letters are bespoke, coming together in a compelling composition to become more than the sum of their parts.
The identity was developed to work on a range of posters and festival programmes and large outdoor banners. A responsive website was developed with recursive.ie